Discover the Secret in Getting Your Window Cleaning Customers to Send You Business (and Profits) Year after Year like Clockwork!
From the desk of Steve Wright 9:40am Wednesday
Dear Friend:
Before reading this webpage, I encourage you to grab a beverage or pour some java, and settle in for a few minutes. You don't want to gloss over anything below. It is that important to the success of your Window Cleaning Business.
Ya ready? Then let's get started...
There are a whole lot of window cleaners out there following the herd doing what all the other window cleaners are doing. They may be hard working folks who have the best of intentions but are only working the traditional marketing angle-Pop out a few flyers, put an ad in the yellow pages, mail out some postcards, distribute some door hangers, and the list goes on.
Traditional marketing is absolutely important. I've mailed out over 56,000 postcards in my window washing business bringing my message to prospects, getting the phone to ring, and bringing in jobs. And I had the usual yellow page ad, inserted dozens of newsletter ads, probably distributed close to 100,000 flyers if not more, plus implemented countless other traditional marketing tactics.
Did they work? Absolutely. Calls were coming in daily. But what would you say if I told you that there was one marketing method that put all the others combined to shame? One method that can take your window cleaning business from "average" into a level of profitability like you've never seen before.
Well...there is.
It's called Working the Referrals!
This was the method that created a flood of quality (forget dealing with the nitpickers and the price shoppers of the world) jobs and incredible profits for my business. And it can do the same for you!
Let's back up for a minute...
The vast majority of window cleaners out there are always going after new customers. And this is great. But what about the goldmine of customers you already have? It's absolutely essential that you work your customer relationships to the max because you will not only generate additional business and jobs from those customers, but the referrals they give you regularly is what will put your business on the map.
One thing you need to understand is that customers are not automatically going to refer their friends, family, and neighbors to you just because you cleaned their windows and did a good job. Some will of course. Most won't. And even if they do, they might send you one referral or maybe 2 referrals. You want a constant stream of referrals from every customer!
So...what is the best way to stay in front of your customers and "work the referrals"?
Send 'em a series of greeting cards or postcards! That's all there is to it. Simple and easy to do. But...very few window cleaners do DO it! So if you follow what I talk about below, you'll be way ahead of your competition.
It's truly amazing that a little 'ole greeting card can make that much of a difference. But it does. There's a reason why the greeting card industry is a multibillion dollar per year industry. People love to receive greeting cards.
Here's an example of one of my messages in my "Summertime" card:
Hi John and Judy:
Just a quick note from your friendly neighborhood window cleaner hoping that you are having a fine summer so far.
Thanks to all our wonderful customers such as yourselves, our business continues to grow in leaps and bounds due to the many referrals we receive, so thank you for spreading the word! It's much appreciated.
We'll see you at your next window cleaning. Take care for now!
Best Wishes,
Steve Wright Clearview Window Washing Service 256-546-2446
Obviously the message would change slightly if it was sent around a holiday but you get the idea. Short, simple, and very effective.
Did you notice above how I took care of two birds with one stone? I planted the seed that I'm coming back again for a repeat window cleaning service. And I'm "working the referrals". I want to get my customers thinking of who they might know in their sphere of influence (friends, family, neighbors) who could benefit from a professional window cleaning.
Doing the above on a consistent basis works! It'll not only generate immediate phone calls for your window cleaning services, but your customers will send you a regular stream of referrals which is what it's all about. You'll literally have your own army of "referral senders" spreading the word for you and sending you customers with checkbook in hand ready for you to clean their windows.
But do you wanna know what the best part is? I hinted at it in the above paragraph. Referrals are pretty much guaranteed! Understand that referrals are already sold on your window cleaning service because a satisfied customer recommended them to you. So it's just a matter of presenting your estimate/pricing and walking away with the job. Easy as pie!
I closed almost 100% of the referrals I received. Almost 100%! Remember they are being sent to you by a satisfied customer. They're already sold on you and your service.
Who would you rather deal with, a yellow page caller who may have called 4 other window cleaning businesses looking for the best price? Or a person already completely sold on your service who was told to call you by a satisfied customer? I'll take option 2 any day of the week.
So it makes sense to go after referrals in a big way, right?
The problem though is "time". I bought my greeting cards in bulk, and then my wife and I would write, sign, seal, stamp, and send each card. Not the best use of our time. And let's not forget about the cost of the cards.
So what's the answer?
Send Out Cards!
Send Out Cards (SOC) is a one of a kind service that takes care of sending out greeting cards and/or postcards on our behalf. Mighty cool! And they have over 10,000 cards (and growing) in their database to choose from.
When I was first introduced to SOC, I couldn't believe it at first. What a concept and what a huge timesaver. Here is what Send Out Cards offers: 
3 simple steps to sending a card using SOC...
Bam. 1-2-3...Done! No more searching greeting card stores for an appropriate card. No stuffing envelopes. No licking stamps. And no more taking the cards to the post office. And now I'm going to give you an opportunity first hand to see for yourself just how incredibly easy using Send Out Cards can be. I created a short video for you to check out.
Welcome back. Pretty cool, huh? The simplicity behind Send Out Cards is truly amazing. I can go on and on about what Send Out Cards can do for your business in terms of profit and growth, but let's talk about the costs to get started. Retail Account: $99 setup plus $24.50 per month.
Wholesale Account: $298 setup plus $31.00 per month.
Note: Greeting cards = 2 points. Postcards = 1 point. *Picture Plus is a really cool way for you to include photographs on the front or inside of the cards. I do get asked sometimes whether the points roll over from month to month. Absolutely! You'll never lose your points. The Retail Account described above is a great way to get started with Send Out Cards if you simply don't have the funds for the Wholesale account now. You can always upgrade later. I would recommend upgrading to the Wholesale account as soon as possible though because each point in the Wholesale account is only 31 cents vs 49 cents in the Retail account. That means you can send out greeting cards which include first class postage for around a buck! One dollar. This is worth extra mention. Where can you even buy a quality greeting card these days for a dollar? Through Send Out Cards, with the wholesale account, it's costing you 62 cents for a top quality greeting card. You can't get a better investment than this. For around one measly dollar you can let your customer know that you care about 'em and at the same time gain the exposure necessary for you to receive referral after referral after referral. Free Gift Account As a way for you to personally experience sending a card using Send Out Cards, I set up a free gift account for you. Go ahead and think of a couple of people you want to send cards to. Or just send them to yourself. Then click on the "free gift account" link and go through the process. You'll be impressed at how fast and easy it is. Whew...I'm not sure what more I can say to emphasize the importance of including Send Out Cards in your arsenal of business building tools. So to signup, you can do it one of 2 different ways:
There is no disputing that referrals are important to any business. But as I mentioned above, customers won't send you referrals automatically. They need to be prompted and asked for referrals. That's why it's so important to build and enhance your customer relationships through the use of a greeting card campaign. As I mentioned earlier, traditional marketing is important. But if I put all the different marketing methods that I used on the table and was forced to choose only one, "working the referrals" would win each and every time. It is that important! But forget about doing it ourselves. When we use Send Out Cards, they handle all the grunt work and we get all the glory (and profits). So invest in your business today by employing the most powerful referral building system available anywhere-Send Out Cards. To Your Success, Steve 256-546-2446 P.S. Building a profitable window cleaning business is all about investing in the proper tools. Any service or product that can bring you more customers at low cost needs to be looked at seriously. Send Out Cards is one of these tools. It's fast, it's easy, it's low cost, it's quality, and using SOC will work your relationships to the max bringing you more repeat jobs and more referrals than you can handle! P.P.S. Some folks might look at the $99 or $298 investment involved in Send Out Cards and hesitate, but if you could turn this tiny investment into $10,000 of EXTRA profit this year, is it worth it? Without a doubt. That's how truly powerful working your referrals can be. This isn't about bringing in one extra job, two extra jobs, or even a dozen extra jobs. It's about serious growth! P.P.P.S. With all this talk about how important SOC is to our businesses, I forgot to mention that Send Out Cards does more than that. Every family member or friend you might send cards to can be added into Send Out Cards. Send cards on birthdays, anniversaries, or holidays. Or send get well cards, thinking of you cards, etc. etc. Being able to do it all from the comfort of home is sweet. No more fighting the crowds and paying inflated prices for greeting cards. Oh...and when logging in, there's a "reminder" feature letting you know who you need to send cards too. It is soooooo easy.
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